Wednesday, May 06, 2009

Birth of Second Mandarin Channel

Singapore second mandarin channel, Channel U was born on 6 May 2001 under the arm of the now dyfunction Mediaworks. The day when we first have a taste of 2 different channels under 2 different giant company. Sad to say, it ceased operation on Dec 2004 and we longer enjoy programs from 2 different companies.

Before the launch of the channel, the team really did lots a great job by having all kind of publicity in town. I still remember those balloons, notepads and even models pushing carts ard orchard road to "inform" everyone, hey a new channel is born. On the day when the channel was launch, i was at NUS UCC to watch the 启播大典!I still remember Alan Tam was invited!

It was the same day when Channel U had its first TV bulletin which really challenge the all time favourite channel 8's 10点新闻. For a start, news bulletin was 7pm and 930pm. However, not many pple choose to watch because of Singaporeans' habit. The programming dept from Channel U decided to have a head on challenge with Channel 8's 630pm and 10pm bulletin. Wow! This was when the real challenge came.

Sad to say, the competition is gone. It has become "those were the days". I met some SPH pple and they had fond memories of those days. I am thinking if Mediaworks Channel U is still around, she would be celebrating 8 year old birthday. Ha! Well, memories are gone but i still miss those exciting days when we get to see 2 different teams producing quality programs!

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